Melbourne Aerial View on Bing Maps - Envision IT Bing Maps Reseller in Australia

Bing Maps License Authorised Reseller for Australia and New Zealand

Bing Maps Licensing

Whether you are a developer, entrepreneur, Microsoft Dynamics or ArcGIS, you will need Bing Maps (Microsoft's Mapping Product) to bring your projects and reports to life. Explore this page to know more about Bing Mapping, Bing Maps for Free Use and  Licensing, and what's new in Bing Maps.

Envision IT is Bing Maps Reseller for Australia and New Zealand. We sell and support Bing Maps for Independent Software Vendor (ISV) and Volume Licensing (VL) for business, commercial, charity, education, Government, not for profit (NFP) and free use options, We are your first point of contact in relation to all Bing maps queries from within Australia, New Zealand and other neighbouring countries that have no Bing Maps reseller. Our Bing Maps reselling for ISV is through Grey Matter UK, Bing Maps distributor for Australia , New Zealand amongst other countries. We are explaining Bing Maps use and licensing below.

 The details provided below may not be sufficient. Therefore, please do hesitate to contact us to know more or seek further information or clarify your doubts. You can reach us by calling 03 9802 5516 from within Australia or +61 3 9802 5516 from outside Australia or emailing - or filling in the contact form below.

Visualise your applications with Bing Maps?

Make use of Bing Maps APIs to bring mapping and visualisation capabilities to every business application across the enterprise including database, CRM and third party software. The cloud-based service offers full integration with other Microsoft technologies and unlimited potential for application development.

Bing Maps Licensing offer cost effective solutions for mapping, best aerial for public websites, internal applications, Microsoft Dynamics, ArcGIS, Power BI, Charities, NFPs, asset tracking applications, innovative projects, entrepreneurs. Envision IT extends the Bing Maps to customers in Australia and New Zealand by providing correct licensing to keep them compliant while keeping the costs low.

Visit What's New Section for New Development in Bing Maps

Visit 'Getting Started with Bing Maps'

Migrating from Google Maps to Bing Maps

Asset Tracking, Distance and Distance Matrix Calculations

Bing Maps provides a low cost, high quality and feature rich platform for Asset Tracking Applications. Whether you are an ISV or a commercial business looking for highly competitive and economical mapping solution for Asset Tracking, contact us today.

Bing Maps offers route planning including 'distance matrix' and truck routes. If your application involves route planning, distance matrix calculations and truck routing, contact us today.

Please find exciting news about Bing Maps, V8 Control and newly launched Distance Matrix API by visiting the following links or contacting us on 03 9802 5516 or email: or filling in the contact form below.

Bing Maps Free use options and when do you need to buy a License?

Bing Maps offers up to 125000 transactions Free per year. You can maximise these transactions by making of sessions. A session may allow up to 50 transactions! Then, there are allowances on geocoding and reverse geocoding.

 In general, you can use these transactions for Development, Test and Production Environment for your applications. This means that you can use these free Bing map transactions in commercial applications as well.  There are some exceptions e.g. when you wish to use them in GIS and Asset Tracking. Charities and Not for Profit (NFP) are entitled some more allowances. Please view details of Bing Maps License Terms and Conditions - The terms being Updated from 01 May 2018. Please contact us for Summary of Updates by visiting "Microsoft® Bing™ Maps Platform APIs’ Terms Of Use" page.  Please be advised that "Microsoft Bing Terms of Use" are changing w.e.f. 01 May 2018. Please contact us and we will email you a summary of this update.

When your transactions exceed or are likely to exceed 125,000 in one year, then you need to purchase an appropriate Bing Maps license. Different types of Bing Maps licenses are explained below. Please be advised that free transactions do not apply to Asset Tracking Applications.

If in doubt, however small or minor it may seem, please contact us by calling 03 9802 5516 or +61 3 9802 5516 from outside Australia or emailing -

Types of Bing Maps Licenses

First, you can purchase Bing Maps License as an Independent Software Vendor (ISV) Application Developer, SaaS Vendor OR as an End User. 

  1. Buying Bing Maps as End User: This applies when you are looking buy a Bing Maps directly for your own use e.g. for your company or yourself. Some example of this are: your in-house developed applications that require mapping or external applications such as Microsoft Dynamics, Power BI, ArcGIS and applications provided by other vendors that do not come with ISV license. You buy Bing Maps license as an end use under Volume License. The volume license in turn can be 'user based', 'transaction based' or 'Asset Tracking' type. These are explained below.
  2. ISV, SaaS Partner applications: When you are a software developer or a business that intends to resell Bing Maps as part your solution, then ISV license applies. It is easy to determine whether your application of End User or an ISV. Simply ask this question: Am I the end user and paying for the license (Volume License) OR I am reselling the Bing Maps to end users that could be individuals or businesses. This means that the end users do not sign an agreement with Bing Maps (ISV License). Bing Maps is not part of the SPLA program for ISV’s and is not available under volume license.

Second, you can purchase Bing Maps License on a User, Transaction or Asset Tracking Basis

Buying Bing Maps License as User

In general, you buy Bing Maps License as a user when the likely number of users is known and they are likely to use the application extensively. Likely scenario for this is applications used within a business or ISV / SaaS applications wherein users login to make use of Bing Maps. The users can be of two types, i.e.:

  1. Full Known Users: Full known users require to use Bing mapping extensively such as map editing, updating locations, integration with GIS systems, higher use i.e. 100,000 total requests per day or 20 requests per user, whichever is greater, 5 million total forward or reverse geocoding requests per year etc.
  2. Light Known users: Compared to Full Known users, Light Known users have browser based access, they can view maps from database, preset thematic mapping and have daily operational limit of 25,000 requests per day or 10 requests per user.

Buying Bing Maps License on a Transaction Basis

In general, you buy Bing Maps Transaction License when the likely number of users is unknown or they too large and likely to use the application little. Likely scenario for this is applications developed for large corporations, universities, ISV applications that attract a lot of users but they possibly use the application only once in a while e.g. registering for parking, finding accommodation, finding campuses etc. The Bing maps transaction license can be of two types i.e. Internal Website Transactions or Public Website Transactions. These are explained below:

  1. Internal Website Transactions: When the application is used within a business or ISV provided application wherein users have to login and NOT anybody in general public can register, then it is treated as an Internal Website transaction. As you can see, a qualifying criterion applies e.g. a university may require users to be student, staff or contractors, a business may require them to be employees or contractors or for an ISV, users should be willing to pay (whether or not they pay) etc.
  2. Public Website Transactions: Compared to Internal Website Transactions, an application is considered a Public Website when anybody can access it or register to access it. Examples of such websites are - address finders, store finders, parking finders etc. wherein users make searches. Please be advised there are many highly sophisticated applications that also fall in public domain.

Buying Bing Maps License for Asset Tracking

In general, you buy Bing Maps Transaction License when you need to track an asset. To assess whether an application involves asset tracking is slightly complicated and requires a conversation. The asset tracking license is region specific. You need to buy a separate license for the region where the asset is located. The regions for Asset Tracking are:

  1. Tracked Assets (Excluding, Europe, America and India): When the assets are located in regions other than Europe, America and India. Please contact us if you require asset tracking in India.
  2. Tracked Assets for Europe: When the Assets to be tracked are located with Europe
  3. Tracked Assets for North America: When the Assets to be tracked are located in the North America

Bing Maps for ArcGIS and Microsoft - MS Dynamics Users

ArcGIS and MS Dynamics users, be in business, education or Governement, require Bing Maps License. The Bing Maps license to such users is available through Volume Licensing. There are certain instances wherein this may be available through ISV. This mapping license can be provided in several ways. Please contact us and we will provide you with the most economical solution for your requirements.

What's New in Bing Maps

Bing Maps Resources for Developer and ISVs

Bing Maps provide an easy to use platform, complete with documentation for Bing Maps or Maps Application developers. As Developer and / or ISV, you need 'Maps APIs', Key' and friendly API Services. You can generate Bing Maps Basic Key and access maps APIs by making use of the following resources. The Bing Maps Basic Key will allow you to develop, test and use applications in productions for up to 125,000 transactions. This may involve custom maps, geocodes, reverse geocoding. Some limitations apply for using basic key in production systems for Asset Tracking, routing etc. Please contact us to know more.

Getting Started with Bing Maps

  1. Create a Bing Maps Basic key for Trial and Testing: Please visit If you require help with your development, I can help with access to tech support.
  2.  Get Started Today with Bing Maps:
    1. Learn how to integrate Bing Maps with your business and drive growth:  
    2.  See how other customers are growing with Bing Maps:  
  3. Get started with Bing Maps developer tools:  
  4. Stay connected to the latest news:  
  5.  Bing Maps Terms of use:  

Migrating from Google Maps to Bing Maps

There are various reasons such as ease of use, flexibility and price etc. that is makes Google Maps API users explore Bing Maps. It is our job to assist you in making an informed choice about this transtion. We do so by guiding you through the migration process, comparing features and functionalities and prices. We are known to be friendly and advise you in your best interest. Please contact us today to discuss your requirements for a friendly chat. reach us by calling 03 9802 5516 in Australia or +61 3 9802 5516 from outside Australia or emailing - or use the Contact Form below:

The explanations may turn out to be complicated! So do not hesitate, if you are located in Australia, New Zealand or neighboring countries, please contact us for further assistance. You can reach us by calling 03 9802 5516 in Australia or +61 3 9802 5516 from outside Australia or emailing - or use the Contact Form below: